A bit about me…
I’m Mikey Mooguire.
I’m a creative, coach, entrepreneur, and operator who’s spent the last 15+ years building media brands and communities, mainly in the dance music industry.
Some people know me through Underbooth. Others know me from Wunderground, Ibiza Club News or my new project, The Ingredients. Depending on when you found me, you might know me for coaching artists, growing media brands, building online communities, or simply sharing what I’m learning as I build businesses.
The truth is I’ve never really done just one thing.
I’ve launched companies from scratch, bought existing brands, grown social audiences into the millions, written comedy, built coaching programmes, geeked out with some PR stunts, made plenty of mistakes, and learned a lot along the way.
Today my focus is split across a handful of businesses that all revolve around the same thing: building audiences, creating opportunities and helping good ideas reach more people.
recent Projects
the network
Ibiza Club News
Ibiza Club News is a digital media platform and community dedicated to Ibiza’s electronic music and club culture. Through news, interviews, guides, radio, and a weekly newsletter, it connects clubbers, DJs, promoters, and music fans with the latest happenings on the island and the people shaping its nightlife.
Underbooth
Underbooth is where music meets business. We teach DJs, producers, labels, and promoters how to grow audiences, secure more bookings, build successful brands, and create sustainable income; without relying on gatekeepers. Through coaching, community, and practical frameworks, we help artists build careers on their own terms.
Wunderground
The world’s most trusted source of completely unreliable electronic music news. We specialise in breaking stories that never happened, exposing scandals that definitely didn’t exist, and reporting on the dance music industry’s biggest non-events with the seriousness they absolutely don’t deserve.
Output Artists
Output is an artist management company dedicated to discovering and developing electronic music talent. Working as long-term partners, we help artists refine their brand and build careers that last both on and off the dancefloor.
Millionhands
Where fashion meets dance music. Through limited-edition clothing, artist collaborations, and original designs, we give electronic music fans a way to express their identity beyond the club; turning the culture they love into something they can wear. Returning 2027.
Ibiza Voice
The long-standing voice of electronic music culture, covering Ibiza’s clubs, artists + underground movements through original journalism, interviews, and opinion. It exists to tell the stories behind the music while connecting clubbers and creators around the world.
Dance Village
Dance Village is building the future of dance music culture. We exist to challenge the status quo by supporting independent artists, celebrating authentic stories, and creating communities where music, creativity, and connection come before algorithms, hype, and industry politics.
The Ingredients
Something is cooking… launching August 1st 2026.
blog
you are a media outlet
DJING ISN’T HARD…
In today’s music world, every DJ, club, and label is a media outlet – and you need to be one too. It’s not about chasing likes; it’s about building an audience and consistently serving them…
DANCE MUSIC THESE DAYS…
In today’s world of dance music, it’s easy to get caught up in the noise, social media debates, brand building, and the ever-present pressure to please the crowd.
Find Me!
Instagram: @mikeymooguire @underboothartists @ibizaclubnews @wundergroundmusic @outputartists
Contact Me: mike@dancevillage.tv